Director | Sweden
Our gem straight from The North. Joakim brings Swedish wave of humor and esthetics into our team.
He found his love for film and cinema through photography. With a background as an award winning documentary photographer his visually driven craft always has a human centered storytelling at the heart. His ability to find beauty in the small things and humour in the serious has led him to work with brands such as H&M, Samsung, Unicef and IKEA, to name a few.
Joakim works hard to ensure that the project has very strong pre-production and cast he can trust so that there is scope for freedom and creativity on set. This approach helps achieve a very naturalistic, free and yet still premium and cinematic style. When shooting, he can be very ‘hands on’ but also has found some great results by just taking a step back and allowing the actors freedom. “In my world directing is just as much about creating a stage for the magic to happen, rather than controlling every single movement”.
Alongside his commercial work Joakim is also developing his narrative storytelling; working on short and feature film projects. When he is not out shooting he is most probably working on a script or making a mess together with his daughter. After having spent the bulk of his youth in London he is now based in Stockholm.”
Man with the camera who can make miracles and entertein us. Proud minature dachshund owner ( don’t ask why we mention that fact- dachshund owners know where we are coming from).